Timepieces hold a unique position unlike any other physical product in the known world. They are the only products that can experience a price increase of up to 30% annually, with both new and older models appreciating in value, even when older models are still being produced and have been superseded. The average wealthy individual purchases 15–20 watches over their lifetime, contributing to a global watch market worth over CHF 60 billion. Given that 99.9% of watches bought at retail lose a significant portion of their value immediately after leaving the store (let alone after being worn), how does one actually buy something and later sell it for more than the retail price?
WatchFund was founded by watch expert Dominic Khoo and seven partners. Khoo himself brings 24 years of experience in buying watches, wearing them, and selling them for more than their purchase price, while also being WatchFund’s single largest client. He began his formal training as a watch expert in 2006 with Antiquorum, the world’s largest watch auction house. Today, he is a shareholder in Swiss watch manufactures, luxury distributors, retail boutiques, and other customer-focused businesses in the same industry.
1. Timepieces that money cannot buy – WatchFund is connected at the highest levels, with the ability to secure pieces and production slots that others simply cannot access. For most of these watches, it’s not just about having the money — it’s about having the access. 2. Timepieces acquired at prices others cannot access — often below the retailer’s own cost.
Why buyers choose WatchFund:
(1) They have the money, but not the access.
(2) They can’t get the piece they want at retail or at the price they’re willing to pay.
WatchFund brings together a large group with the ability to selectively sell to these buyers. Addressing the trust factor: Unlike typical investments where investors receive only a piece of paper, WatchFund offers a unique structure. From day one, you hold up to 2x collateral in physical watches. Don’t trust us? Don’t like us? Just naturally cautious? No problem — take the watches, visit the boutiques, and verify them for yourself. With no annual fees, WatchFund only succeeds when we sell all watches at a profit — meaning our interests are fully aligned with yours. Minimum investment: USD $250,000 (or equivalent in other currencies). Handling fee: 5%, Selling fee: 5% of total sale price. No membership fees. No annual fees.