Timepieces are in a unique position against any other physical product in the known world. It is the only product with a price increment yearly of up to 30%, with new and older models both increasing in price (despite the older model still being produced and superseded). The average wealthy person will buy 15-20 watches in his / her lifetime in a worldwide watch market of more than CHF60 billion. Considering that 99.9% of watches bought at the retail price will lose a huge percentage immediately after leaving the shop (let alone after usage), how does one actually purchase something and later sell it for more than retail?

WatchFund was founded by watch expert Dominic Khoo and 7 partners. Khoo himself has 24 years of experience in buying watches, wearing them and selling them for more, whilst being the single biggest client in WatchFund as well. Khoo started his formal training as a watch expert in 2006 with the world’s biggest watch auction house Antiquorum, is now shareholder of Swiss watch manfufactures, luxury distributors, retail shops and other end-customer focused businesses in the same sphere.

WatchFund approaches its acquisitions in this extremely complicated industry in up to 2 angles:

  1. Timepieces that money cannot buy – WatchFund is connected at the highest levels and has the ability to order pieces and productions that others cannot. For most of these watches – it is not even just a question of having the money – but the access.
  2. Timepieces that are bought at prices that others cannot get – these are watches that are under a retailer’s cost.

Simply: Buyers of watches would want to buy watches from WatchFund because either

(1) They have money but lack access or

(2) They couldn’t get the piece at retail for the price they want.

WatchFund is therefore a large group that could choose to sell watches to these people.

Addressing the trust issue: Whilst typical investment in most structures results in a piece of paper being held by the investor, WatchFund is different. You now have the unique position of the holding up to 2x collateral in watches from day one. Don’t trust us? Don’t like us? You’re just generally a very cautious person? No worries. Take the watches, run to the boutiques, and check the watches you have on your hand for yourself.

With no annual fees, WatchFund cannot survive unless we sell all the watches at profits – here we are all very much aligned.

Minimum amount: USD$250,000 (or equivalent currency). Handling fees: 5%. Selling fee: 5% of total sale price. No membership fees. No annual fees.




Minimum Investment


Purchase Fees


Sale Fee

5% of total sale price

No Annual / Membership Fees