It’s About Time

Timepieces are in a unique position against any other physical product in the known world. It is the only product with a price increment yearly of up to 30%, with new and older models both increasing in price (despite the older model still being produced and superseded). The average wealthy person will buy 15-20 watches in his / her lifetime in a worldwide watch market of double-digit billions. Considering that 99.9% of watches bought at retail price will lose a huge percentage immediately after leaving the shop (let alone after usage), how does one actually purchase something and later sell it for more than retail?

The Watch Fund is helmed by watch expert Dominic Khoo with 7 silent partners. Khoo himself has 17 years of experience in buying watches, wearing them and selling them for more, whilst being the single biggest investor in The Watch Fund as well. Khoo started his formal training as a watch expert in 2006 with the world's biggest watch auction house Antiquorum, and recently started up the international watch department for the world's oldest auction house Spink (previously owned by Christie's).

The Watch Fund approaches its acquisitions in this extremely complicated industry in up to three angles:

  1. Timepieces that are sought after – The Watch Fund is connected at the highest levels and has the ability to get into the queue before others do. For most of these pieces – it is not even just a question of having the money – but the access.
  2. Timepieces that are unattainable by mere mortals – with limited editions sometimes produced in quantities as low as one, certain timepieces / prototypes may not even make it to catalogues / magazines / shop windows. The Watch Fund through its worldwide connections has the ability to acquire such pieces.
  3. The Watch Fund has the ability through its partners and associates to purchase many timepieces at prices lower than any place else in the world.

The simple way of looking it would be: Shoppers of watches would want to buy watches from The Watch Fund investors because either (1) they have money but no access or (2) they couldn't get the right price. The Watch Fund investors are therefore a large group of investors that sell watches to a database of more than 9000 shoppers / watch collectors.

Addressing the trust issue: Whilst typical investment in most structures results in a piece of paper being held by the investor, The Watch Fund has the unique position of the investor holding 2x his / her investment in watches from day one. Don't trust us? Don't like us? You're just generally a very cautious person? No worries. Take the watches, run to the boutiques, and check the watches we give you out for yourself.

With no annual fees, The Watch Fund cannot survive unless we help you sell your watches - here investors and us are aligned.

Minimum investment: USD$250,000. Purchase fees: 5%. Performance fee: 10% of profit or 5% of total sale price (whichever is higher). No administrative costs or membership fees.


Disclaimer: This document is for information purposes only and does not constitute a solicitation for investment in the company described herein, nor does it constitute an offer for sale of shares issued by the company or of those issued by any such fund or company. Any timepieces offered to investors by The Watch Fund will be speculative in nature and involve a high degree of risk. They are suitable only for investors who can afford to lose the entire amount of their investment. There is no guarantee that actual performance will resemble past performance. Simulations and projected performance may not necessarily be a guide to future results. This brief document cannot disclose all the risks and other factors necessary for evaluation of any potential investment. Any decision to invest should take into account the entirety of this document, additional documentation to be supplied to potential investors by The Watch Fund and the individual's financial goals and risk tolerance. An investment in these timepieces offered by The Watch Fund should be viewed as a medium to long-term investment.


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Minimum investment


Purchase fees


Performance fee

10% of profit or 5% of total sale price (whichever is higher)

No yearly / membership fees