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The Concept

Let's dream up a scenario of a the world's best magical car fund. You want an investment that not just gives you a great return, but also a 2x usable, verifiable collateral on hand from day one. You invest say, USD$1,000,000 with the car fund and they give you a super-car to the lines of a Ferrari / Lamborghini / Zonda retailing above USD$2,000,000 immediately. You bring it home. It sits beautiful in your garage. You put the top down and take pictures with it. The person next to you kisses you on the lips. You're careful not to ding it. Before the year is up the magical car fund calls you up to give you an offer to sell the car at 20-30% net. You can choose to take the cash profit, pay a close-out fee to keep the car or reinvest the principal and profit to get an even more bad-ass super car. This would be the world's best investment fund.

The Watch Fund is the second best.

Let's put it this way. Say you put $250,000 in your bank fixed deposit for 1 year. You get 1%, a piece of paper and a free water-bottle.

In exactly 1 year from now, you draw out $252,500 - only to find that coffee has gone up by just 10 cents and inflation has beaten you once again.

The Watch Fund - you would be expecting at typically 20-30% (that's more than TEN TIMES more returns) and we didn't just give you a water-bottle or a piece of paper - we gave you watches retailing at $500,000 or more.

Why should you invest The Watch Fund? Maybe the question is: Can you afford NOT to?
The Watch Fund buys 4 different (and sometimes overlapping) categories of investment-grade watches.

Category 1. Queue-cutting watches (we use connections and prior knowledge to order watches before they hit the market)

Category 2. Extreme limited editions (most of these pieces are allocated to VVIPs, most of them being watches that typically money can't buy. It's about access.)

Category 3. Provenance pieces(timepieces previously owned / worn by royalty, historical figures etc. All are unique pieces e.g. Napoleon's carriage clock made by Breguet, Gandhi's pocket watch made by Zenith....)

Category 4. Price advantage category (Certain watches that we can get at prices below retailers' / distributors' cost. Take for example a grande complication boutique brand retailing at $500,000 - usually no discount at all – but we get it one or two pieces at an unheard of 70% discount)
Sadly, 99.9% of watches out there are not investment grade i.e. you cannot buy it, wear it and sell it for a profit. Even if the retail price of the new model you bought has gone up after a few years, selling it for a higher price is a different story altogether. Retailers can take up to a 50% profit-margin on a sale and their distributors another 20-35% - making it practically impossible for everyday customers to do anything other than "spending" and "shopping". In that sense, we're a bit of a "limited edition" ourselves – because there are limits to how many investment-grade watches are currently out there.
We do of course! Just imagine us as a commodities fund - you don't tell them what oil / sugar / soybean you want do you? We have to choose what watches make you money, and we're aligned with the investors so we can't survive if we can't sell what we invested in for you.
The Watch Fund and its partners and networks have been connected to the very highest levels of the watch industry and watch-collecting circles for decades. With a worldwide, protected database The Watch Fund's unusual fluctuating AUM in the double-digit millions makes The Watch Fund one of the biggest "single buyer decisions" in the worldwide watch arena.
There are so many factors involved that such a working investment system has never been done / successful before. Each and every watch purchased (even if it's the same reference) is different, with even buy / sell timing and geographical location playing a part. For example, Brand ABC integrated hand-wound split-seconds chronograph serial number 1 is going to sell at a different price and speed from serial no. 4 in HK & China. The same reference again, serial number 8, will sell faster and at a higher price than number 5 in certain markets. Serial no. 0, the prototype - will also sometimes be for sale and sometimes not. It also comes down to the customer buying it. VIP? VVIP? Normal walk-in customer? Friend of the brand? Everyone has a different entry timeline / point / price. When we start talking about complications such as minute-repeaters - where every watch made in the same series sounds different if you really want to argue it – and the fact that a limited edition of 30 pieces can easily take 3 years to fully deliver in various markets in the world - it gets very very very complicated.
Dominic did try! But he's not a squillionaire. It got to the stage that he could not take all the investment-grade watches himself as an individual; and so he invited his friends to start making money as well! This eventually grew into the idea of getting friends to invest in watches, wear them, and sell them for more. You're now investing in a tried-and-tested system where the guinea pig has been Dominic and his friends first. We're in this together.
Just a few days! This cuts down on any issues of trust and creates complete transparency with little or no waiting time from the get-go. If your investment amount is in the high double-digit to triple-digit millions, please contact us by email to get a timeline.
Let's say that if you expected a 20-30% net yearly return on your investment, you would be happy with The Watch Fund. No lock-down period or annual fees too!
Our worst performing portfolio returned a net gain of 11% in 364 days. This was a one-off - all other portfolios did better.
We had a portfolio that gave our investor a net gain of 54% in just 3 months - that's 216% annualized. However we would ask an investor not to expect our lowest and highest returns - these are anomalies and we would be quite surprised if we got these results again. Come into this expecting 20-30% and we'll all be happy.
The Watch Fund gives the investor 2 options to sell at a net profit - the first offer may be rejected for free but the second offer must be accepted or a 10% close-out fee (based on the investor's purchase price) will be levied. The good-karma business model of The Watch Fund means we most of our fees when the investors profit (no annual, membership, subscription fees) - so this system has to be instituted to avoid the situation of the investors holding onto the watches for unlimited periods of time.
10% close-out fee based on the investor's purchase price of the affected watch. If the watch in question was retailing at $30,000 – the investor would have gotten it for say, $15,000 – and the close-out fee would be $1500.

Regarding damage:

1) Scratches can be polished by the original manufacturer, hence the investor can send the watch to the manufacturer or appoint The Watch Fund to assist him. This is done at the investor's cost.

2) Dings and dents require the replacement of the affected part. The investor must pay for the original manufacturer to replace the part. The investor may also choose to close-out the affected watch for the same 10% fee.

At the investor's own cost, there is optional insurance available for the watches.
Let's compare various investment systems here:

1. Bank - you're holding onto a piece of paper with the numbers $250,000 on it. The bank closes down, your piece of paper is now worth zero.

2. Stocks, typical funds, bonds etc. - you're holding onto a piece of paper with the numbers $250,000 on it. The companies close down - your piece of paper is now worth zero.

3. The Watch Fund - you're holding onto watches from companies sometimes hundreds of years old and these watches retail at $500,000 or more :-) You've now just been holding onto a greater, more important collection for the next generation. You could also just wait the recession out and sell later.
Perfect. You're like most of our other investors. Like the watch industry - you're going to love us even more. If you're a watch lover, enthusiast, hardcore collector - you should really just go watch shopping with your heart and enjoy the hunt. You'll lose a lot of money - but that shouldn't bother you in the same way you don't expect your clothes to sell for more after you've worn them right? You can also join the huge, growing group of guys that buy from us so that our investors can exit with profits :) The Watch Fund is a group of individuals who are financially savvy - and looking to invest and make money from a product that gives them the comfort and trust of "touch and feel" from day one. There's nothing else like this. Just ask yourself whether you'd rather be holding onto a piece of paper or an important collection of hand-crafted mechanical masterpieces made by master watchmakers.

Remember this though: Especially if you're a person with a lot of investable cash - there's really nothing else on your body you can spend serious amounts of money on, let alone invest in. Sooner or later, whether you like watches or not - you're going to be buying watches. It could be for yourself, your spouse, your children, your business partners... but why buy a $100,000 watch that will cost you $100,000 and will lose you money when you can buy a $200,000 watch for $100,000 that will make you money? The Watch Fund.
Nope but we're even better - we're regulated by YOU. Typical funds need regulation largely because the way they use investors' funds are quite opaque, and also investors are holding onto a piece of paper the whole time. With us, the investors are holding onto their entire portfolio of watches from day one, and they can even call up the watch boutiques to check the prices!
Yes we're actually much, much more than that. In a typical fund structure, investors aren't able to hold any of the watches, and they definitely won't be able to wear the entire portfolio! Performance for typical funds of this nature is also based largely on valuation - whereas our model is based entirely on actual selling price of your pieces. This special investment vehicle enables us to give our investors complete trust and transparency.
Unfortunately here lies our limitation. We would never become a multi-billion dollar fund because we might not be able to find that many watches to buy, and sell, so that it makes all involved parties happy.

The minute one party is not happy - it's over for all of us. In that sense, we're a bit of a "limited edition" ourselves - once we cannot deploy your additional new funds comfortably, we'll reject your funds and you'll have to wait for a current investor to leave. The amount we could deploy for an investor changes from week to week - please contact us to get an idea of how much we can handle currently.
First of all, you're not buying watches so to speak. You're investing, and you're doing that with a safe product that gives a great return. This is not shopping for luxury fancy froo-froo stuff; this is not consumption at all but rather changing the way your bank account works for you - there's a huge difference between investing and shopping.

The sustainability angle is equally important though:-

In 1969, the Quartz watch was invented, ironically, by the Swiss – and that killed most of the worldwide mechanical watch industry. Master Watchmakers came home one day with no idea how to pay for their homes, their children's education – their futures. They all told their children one thing:

“Don't. Be. A. Watchmaker.”

In the decades that followed, skills were lost. Artisanal values were destroyed. Handwork and labours of love were drastically diminished. Although the watch industry in 2014 has more watchmakers coming out of school than 30 years ago, the top-level skills are still suffering because everyone still thinks buying a finely hand-crafted watch is just about “telling the time” or “status”.

It's not. You're preserving the craft. You're keeping artisans alive. You're honouring traditions. Remembering old world values. If we don't do this now – you're going to find that we'll end up spending a damn lot of money in the future for crappier watches. And that would be terrible.
 

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This watch sold for 400% of it's original selling price after 9-years of ownership. USD$330,000.



The current version of this watch retails for about USD$60,000. This rare, possibly unique version is one of the most expensive wristwatches ever sold at auction - about USD$7m.



Gandhi's pocket watch with sandals, bowl, plate, glasses etc. USD$2.1m.